Behind the blush: how Cloud Blush came to life

The brief

We wanted a blush that felt like skin — buildable, with a soft, diffused finish. It took us 18 months and more than 40 samples to get there.

Finding the right shade

The breakthrough was a quiet, warm rose that reads beautifully on both cool and warm skin tones. Once we landed on it, the second shade came together quickly.

What is next

More color, more formulas, and a continued focus on simple, everyday products. Thank you for being part of the journey.